Privacy Policy

1. Who We Are

For the purposes of this Privacy Policy, “Affiliate Standard,” “we,” “us,” or “our” refers to Affiliate Standard Ltd., company number: 208736230, with registered address at 3 Luben Bozev - Silach Street, Sofia, Bulgaria. You may contact us at info@affiliatestandard.com. For privacy-related questions or requests, you may contact us at privacy@affiliatestandard.com.

Affiliate Standard may act as a data controller when we decide how and why personal information is processed through our own websites, platforms, accounts, marketing channels, and business operations.

Where you click a link to a partner gambling operator, affiliate program, payment provider, social media platform, or external website, that external company may act as a separate data controller for the personal information it collects from you.

2. Services Covered by This Policy

This Privacy Policy applies to personal information processed through Affiliate Standard’s websites, platforms, and related services, including affiliatestandard.com, gambleshub.com, gamblersalberta.com, gamblersargentina.com, gamblerslatam.com, gamblersbrazil.com, gamblersfinland.com, slotsgreatagain.com, and Synetrack, including any related Synetrack website, application, dashboard, platform, or B2B service operated by Affiliate Standard.

This Privacy Policy also applies to Affiliate Standard newsletters, forms, campaigns, communication channels, user accounts, reviews, complaints, comments, referral features, affiliate link interactions, saved or favorite casino features, business contact forms, and other website features. It also applies to B2B services provided to affiliates, operators, affiliate networks, or other business partners.

This Privacy Policy may also apply to future websites, landing pages, products, platforms, and services operated by Affiliate Standard, unless a separate privacy policy is provided.

3. Markets Covered by This Policy

Affiliate Standard’s websites and services may target or be accessed by users in multiple jurisdictions, including Canada, Ontario, Alberta, the European Union, the European Economic Area, Finland, the United Kingdom where applicable, Brazil, Argentina, other Latin American markets, and other international markets where our services are available.

Privacy rights and legal requirements may vary depending on your location. This Privacy Policy is designed to provide a transparent international privacy framework and includes regional rights where applicable.

4. Personal Information We Collect

The personal information we collect depends on how you interact with our websites, platforms, and services.

We do not collect personal information simply because you view informational content or use a comparison tool without logging in, submitting information, saving preferences, or interacting with forms or affiliate links. However, standard website analytics, cookies, technical logs, and affiliate click tracking may still apply as described in this Privacy Policy and our Cookie Policy.

4.1. Website Visitors

When you visit our websites, we may collect technical and usage information such as your IP address, browser type and version, device type, operating system, approximate location based on IP address, pages visited, time spent on pages, referring website or source, links clicked, cookie identifiers, analytics events, and technical logs used for security, diagnostics, and performance.

4.2. Registered Users

If you create an account, we may collect your name or username, email address, password authentication data handled through our authentication provider, profile photo if provided, public profile preferences, saved or followed casinos, favorite casinos, followed offers, account preferences, and related activity linked to your account.

We may also collect reviews, complaints, comments, or other content submitted through your account, together with consent preferences, communication history, account activity, and login-related metadata.

4.3. Comparison Tools, Saved Casinos, and Affiliate Link Interactions

Some comparison tools may be used without creating an account or directly submitting personal information.

If you use account features connected to our comparison tools, we may collect saved casinos, favorite brands, followed offers, account preferences, comparison-related preferences linked to your account, and related activity associated with your account.

When you click an affiliate link, including links displayed inside comparison tools, reviews, offer tables, banners, brand pages, or other website features, we or our partners may process referral or attribution information. This may include the referring page, click ID, campaign ID, affiliate link identifier, device information, approximate location, timestamp, operator or brand clicked, and technical data needed for attribution and fraud prevention.

4.4. Reviews, Comments, and Complaints

If you submit reviews, comments, complaints, or other user-generated content, we may collect the content you submit, your username or display name, rating information, the casino or brand referenced, supporting information you provide, timestamps, moderation history, and communication related to the submission.

Some submitted content may be publicly visible depending on the feature, your settings, and our moderation rules.

4.5. Affiliate and Referral Features

If we provide referral, affiliate, or user retention features, we may collect unique referral links or tracking identifiers, referral source, referred traffic data, attribution data, commission-related records where applicable, payment-related information where applicable, fraud prevention and duplicate activity signals, and communication related to affiliate participation.

4.6. Newsletter and Marketing Subscribers

If you subscribe to email or marketing communications, we may collect your email address, name if provided, subscription preferences, consent records, unsubscribe records, and email engagement data, such as opens, clicks, or delivery status, where enabled.

4.7. Business Contacts and B2B Clients

If you contact us as a business, partner, operator, affiliate, affiliate network, Synetrack client, or representative of another organization, we may collect your name, company name, business email, phone number if provided, job title or role, business address, contract information, billing and invoicing information, support requests, product usage information, communication history, commercial negotiation details, platform access details where applicable, and role and permission information where applicable.

4.8. Casino, Operator, and Partner Submissions

If a casino, operator, affiliate program, affiliate network, or business partner submits information to us, we may collect representative contact details, company details, brand details, licensing and market availability information, offer and campaign information, terms and conditions links or documents, commercial details, submitted media, descriptions, supporting materials, partnership status or application information, and business model information, such as CPA, revenue share, hybrid deals, or other commercial structures.

4.9. Platform and Product Usage Data

Where Affiliate Standard operates B2B technology services, including Synetrack, we may collect platform-related information such as login activity, user role and permission settings, project, website, or account configuration, content management activity, brand and offer management activity, SEO settings and metadata, campaign creation and scheduling activity, reporting, analytics or dashboard usage, support requests and error logs, integration status and API-related metadata, and audit logs for security and accountability.

4.10. Information from External Sources and Business Partners

We may receive information from external sources, including affiliate programs, gambling operators, analytics providers, advertising or attribution tools, business partners, fraud prevention or security services, publicly available sources, and users who submit complaints, reviews, comments, or referrals.

We only use this information where we have a legitimate reason to do so and where permitted by applicable law.

5. How We Use Personal Information

We may use personal information to operate, maintain, and improve our websites, platforms, and services. We may also use it to create and manage user accounts, provide account-based saved casino, favorite brand, followed offer, and preference features, provide casino comparison tools and related website functionality, process affiliate link interactions, attribution, and referral tracking, and allow users to submit reviews, complaints, comments, and feedback.

We may use personal information to moderate user-generated content, manage referral and affiliate tracking, attribute traffic and commissions, prevent fraud, abuse, spam, duplicate activity, and misuse of our services, send newsletters, updates, and marketing communications where permitted, respond to contact forms, support requests, and business inquiries, and manage B2B client relationships.

We may also use personal information to manage operator, affiliate, affiliate network, and business partner relationships, provide and improve Synetrack platform services where applicable, manage contracts, onboarding, platform access, user roles, billing, and support, analyze website traffic, user behavior, and platform performance, improve SEO, content quality, user experience, and service functionality, maintain security, diagnose technical issues, comply with legal, tax, accounting, regulatory, and contractual obligations, enforce our terms, policies, and agreements, and protect our rights, users, clients, partners, and business operations.

6. Legal Bases and Consent

Where applicable law requires us to identify a legal basis for processing, we may rely on contract, legitimate interests, consent, legal obligation, or another lawful basis available under applicable law.

We may rely on legitimate interests or contract where processing is necessary to operate our websites and core services, create and manage accounts, save favorite casinos, followed offers, and account preferences, respond to inquiries, manage affiliate tracking and attribution, protect security, prevent fraud, manage B2B clients, manage operator, affiliate, and partner relationships, and manage platform access and user roles.

We may rely on consent where we send optional marketing communications, use certain non-essential cookies, process certain analytics data, or process information in other situations where consent is required by applicable law.

We may rely on legal obligation where processing is necessary for billing, tax, accounting, legal compliance, regulatory requests, or official requests from competent authorities.

Where we rely on consent, you may withdraw your consent at any time. Withdrawal of consent does not affect processing that occurred before consent was withdrawn.

7. Cookies, Analytics, and Affiliate Tracking

We use cookies and similar technologies to operate our websites, remember preferences, analyze traffic, improve performance, secure our services, and support affiliate tracking.

Cookies may include strictly necessary cookies, authentication cookies, security cookies, preference cookies, analytics cookies, performance cookies, affiliate tracking cookies or identifiers, and marketing or campaign measurement cookies where used.

Affiliate tracking may help us understand whether a user clicked a link from one of our websites, including inside a comparison tool, review, offer table, brand page, banner, or other website feature, and later registered or became a customer with a partner gambling operator. This allows us to receive commission where applicable.

Where required by law, we will ask for your consent before placing non-essential cookies or similar technologies on your device.

You can manage cookies through your browser settings and, where available, through our cookie consent tool.

A separate Cookie Policy may provide more detailed information about the cookies and tracking technologies used on our websites.

8. Affiliate Links and Partner Gambling Operators

Our websites may contain links to partner gambling operators, casinos, sportsbooks, affiliate programs, and other external websites. These operators are independent companies and are not operated or controlled by Affiliate Standard.

When you click an affiliate link, including links displayed inside comparison tools, reviews, offer tables, banners, brand pages, or other website features, we or our partners may process referral or attribution information. This may include information such as the referring page, click ID, campaign ID, affiliate link identifier, device information, approximate location, timestamp, and operator or brand clicked.

Once you leave our website and access a partner gambling operator’s website, that operator is responsible for its own privacy practices, account registration, identity verification, payment processing, gambling services, marketing communications, and legal compliance.

Affiliate Standard does not control how partner gambling operators process your personal information. You should review the privacy policy and terms of the relevant operator before registering, depositing, or using its services.

9. User Accounts, Reviews, Complaints, and Public Content

Some of our websites may allow users to create accounts, save or favorite casinos, follow brands or offers, submit reviews, post comments, file complaints, or participate in community features.

You should not include sensitive personal information, financial information, identity documents, passwords, or unnecessary private details in public reviews, comments, or complaint descriptions.

Depending on the feature, certain information may be visible to other users, including your username or display name, review content, rating, comment text, complaint status, date of submission, and public profile information if enabled by you.

We may moderate, edit, hide, reject, or remove content that violates our policies, contains harmful or unlawful material, includes unnecessary personal information, or creates legal, security, or reputational risks.

If a complaint requires communication with a partner gambling operator or business partner, we may share relevant complaint information where necessary to investigate or resolve the issue, subject to applicable law and our internal review.

10. B2B Platform Services

Where Affiliate Standard provides B2B technology services, including Synetrack, we may process personal information for platform administration, user management, client support, reporting, integrations, security, and contract performance.

This may include information relating to client organizations, business users, employee or contractor accounts created by the client, role-based access and permissions, website, content, SEO, brand, offer, and campaign management activity, affiliate network or partner management activity, API integrations and system logs, support, billing, and operational communications.

Business clients are responsible for ensuring that they have the appropriate authority and legal basis to provide personal information to Affiliate Standard through our B2B services.

Where we process personal information on behalf of a B2B client, additional contractual terms, data processing terms, or service-specific agreements may apply.

11. Marketing Communications

We may send you marketing communications if you subscribed to receive them, created an account and communications are permitted by law, are a business contact and the communication is relevant to your role or relationship with us, are an operator, affiliate, affiliate network, or partner contact and the communication relates to our business relationship, or if we otherwise have a lawful basis to contact you.

Marketing communications may include newsletters, casino market updates, affiliate industry updates, product updates, B2B service announcements, Synetrack updates, promotional campaigns, content recommendations, and partnership opportunities.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or contacting us directly.

We may still send non-marketing messages, such as account notices, service updates, legal notices, security alerts, billing notices, support messages, or transactional communications.

12. How We Share Personal Information

We may share personal information with hosting and cloud infrastructure providers, authentication providers, analytics providers, email delivery and newsletter providers, customer support and communication tools, payment, billing, or invoicing providers where applicable, affiliate tracking and attribution partners, partner gambling operators or affiliate programs where necessary for referral attribution, complaint handling, or business operations, B2B clients where information is processed as part of the client’s platform use or service configuration, professional advisors such as lawyers, accountants, auditors, and consultants, regulators, courts, public authorities, or law enforcement where required by law, business partners involved in providing our services, and buyers, successors, or advisors in connection with a merger, acquisition, restructuring, or sale of business assets.

We do not sell personal information in the ordinary meaning of selling user databases to unrelated third parties. However, our business model includes affiliate referrals, tracking, attribution, and commission-based relationships. Where applicable law treats certain tracking or sharing as a “sale,” “sharing,” or similar regulated activity, we will provide the rights and controls required by that law.

13. International Data Transfers

Affiliate Standard may process personal information in countries other than the country where you are located.

This may happen because our company, service providers, infrastructure providers, analytics tools, email systems, business partners, affiliate partners, or B2B clients may be located in different jurisdictions.

Where required by applicable law, we use appropriate safeguards for international transfers of personal information. These may include contractual protections, security measures, transfer impact assessments, standard contractual clauses, adequacy mechanisms, or other lawful transfer methods.

14. Data Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Account data is kept while the account is active and for a reasonable period after closure. Saved casinos, favorite brands, followed offers, and account preferences are kept while the account is active or until the user removes them, subject to backup and system retention. Reviews and comments are kept while published or until removed, anonymized, or no longer needed. Complaints are kept as needed to process the complaint, maintain records, prevent abuse, and protect legal rights.

Affiliate tracking data is kept as needed for attribution, reporting, fraud prevention, payment verification, and accounting. Marketing data is kept until unsubscribe, withdrawal of consent, or account deletion, subject to suppression records. Business contact data is kept during the business relationship and for a reasonable period afterward. B2B platform user data is kept while the client account or platform user account is active and for a reasonable period afterward.

Contract and billing records are kept as required for legal, tax, accounting, and audit purposes. Security logs are kept for a limited period unless needed for investigation or legal purposes. Analytics data is kept according to analytics settings, cookie settings, and internal retention policies.

Where we no longer need personal information, we may delete, anonymize, or aggregate it.

15. Your Privacy Rights

Depending on your location and applicable law, you may have rights regarding your personal information.

These rights may include the right to request access to your personal information, request correction of inaccurate or incomplete information, request deletion or suppression of personal information, withdraw consent, object to certain processing, restrict certain processing, request data portability where applicable, request information about how your personal information is used and shared, opt out of marketing communications, and complain to a privacy or data protection authority.

To exercise your rights, contact us at privacy@affiliatestandard.com.

We may need to verify your identity before responding to your request. We will respond within the timeframe required by applicable law.

16. Regional Privacy Information

16.1. European Union and European Economic Area Users

If you are located in the European Union or European Economic Area, including Finland, you may have rights under the General Data Protection Regulation.

These rights may include access, rectification, erasure, restriction, objection, portability, withdrawal of consent, and the right to lodge a complaint with a supervisory authority.

Where required, we process personal data on the basis of consent, contract, legitimate interests, legal obligation, or another lawful basis available under applicable law.

16.2. United Kingdom Users

If you are located in the United Kingdom, you may have rights under applicable UK data protection laws.

These rights may include access, rectification, erasure, restriction, objection, portability, withdrawal of consent, and the right to lodge a complaint with the relevant supervisory authority.

16.3. Canada, Ontario, and Alberta Users

If you are located in Canada, including Ontario or Alberta, you may have rights under applicable federal or provincial privacy laws.

These rights may include the right to request access to your personal information, request correction of inaccurate information, ask questions about how your information is handled, and file a complaint with the relevant privacy authority.

For Alberta users, this Privacy Policy is intended to reflect our commitment to reasonable policies and practices for the collection, use, disclosure, protection, and retention of personal information.

16.4. Brazil Users

If you are located in Brazil, you may have rights under the Lei Geral de Proteção de Dados, also known as the LGPD.

These rights may include confirmation of processing, access, correction, anonymization, blocking or deletion of unnecessary or excessive data, portability where applicable, information about sharing, withdrawal of consent, and review of certain decisions where provided by law.

Where required, we process personal data under a lawful basis recognized by applicable Brazilian law.

16.5. Argentina Users

If you are located in Argentina, you may have rights under applicable personal data protection laws, including rights to access, update, correct, and request deletion or suppression of personal data where applicable.

We will respond to valid requests in accordance with applicable legal requirements.

16.6. LATAM Users

If you are located in another Latin American market, your privacy rights may depend on the laws of your country. We will review and respond to valid privacy requests in accordance with applicable local law where required.

17. Children, Minors, and Age Restrictions

Our websites and services are intended only for users who are legally permitted to access gambling-related information in their jurisdiction.

We do not direct our services to children or minors. We do not knowingly collect personal information from minors.

If we become aware that a minor has provided personal information to us, we may delete the information, restrict the account, remove submitted content, or take other appropriate action.

Users should not access gambling-related content, create accounts, submit reviews, use referral features, or interact with gambling operator links unless they are of legal age in their jurisdiction.

18. Data Security

We use reasonable technical, organizational, and administrative measures to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

These measures may include access controls, authentication protections, secure hosting infrastructure, encryption where appropriate, internal access restrictions, monitoring and logging, backup and recovery procedures, staff or contractor access limitations, and security review of service providers where appropriate.

No website, platform, or internet-based service can guarantee absolute security. You are responsible for keeping your account credentials secure and notifying us if you believe your account has been compromised.

19. External Websites and Services

Our websites may link to external websites and services, including partner gambling operators, affiliate programs, payment providers, social media platforms, business partners, advertisers, or external resources.

We are not responsible for the privacy practices, content, security, or terms of external websites. Your use of external websites is governed by their own privacy policies and terms.

20. Automated Decision-Making and Profiling

We may use automated systems to support analytics, fraud prevention, affiliate attribution, content performance review, marketing segmentation, platform functionality, and security monitoring.

We do not use automated decision-making that produces legal or similarly significant effects on users unless clearly disclosed and permitted by applicable law.

Where required by law, you may have the right to request information about certain automated processing or object to certain profiling activities.

21. Responsible Gambling and Sensitive Information

Affiliate Standard provides informational and affiliate content related to gambling brands and gambling markets. We do not provide gambling services directly.

You should not submit sensitive personal information through our websites unless it is specifically requested and necessary for the relevant feature.

Sensitive personal information may include government identification documents, financial account details, health information, precise location data, passwords, payment card information, and information about gambling behavior that is not necessary for the feature being used.

If you submit unnecessary sensitive information, we may delete, redact, or restrict it.

22. Business Transfers

If Affiliate Standard is involved in a merger, acquisition, sale of assets, restructuring, financing, or transfer of part or all of its business, personal information may be transferred as part of that transaction.

Where required, we will take steps to ensure that personal information remains protected and is handled in accordance with this Privacy Policy or a policy providing comparable protection.

23. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we make changes, we will update the “Last updated” date at the top of this page. Where changes are material, we may provide additional notice, such as a website notice, email notification, account notice, or other appropriate communication.

Your continued use of our websites or services after the updated Privacy Policy becomes effective means that you have read and understood the updated policy.